Privacy Policy

Welcome to Sunset Surf Shop! At sunsetssurfboards.com, we respect your privacy as much as we respect the perfect wave. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our online surf shop. By using our website, you’re riding along with our privacy practices described below.

1. Who We Are

Sunset Surf Shop is your global destination for premium surf gear, from boardbags to wetsuits, serving surfers worldwide (except a few remote areas). Our headquarters are located at 1322 Garrett Street, Grand Rapids, US 49503.

2. Information We Collect

We collect only what we need to make your surf shopping experience smooth:

• Personal Information: When you make a purchase, we collect your name, email, shipping address, and payment details (processed securely through our payment partners).
• Browsing Data: Like tracking a swell, we see which products you view and how you navigate our site to improve your experience.
• Communication Records: When you contact our customer service (staffed by real surfers), we keep records of those interactions.

3. How We Use Your Information

We use your data to keep you stoked:

• Process your orders and ship your gear worldwide
• Respond to your questions faster than a shortboard on a steep face
• Improve our website and product selection
• Send you relevant offers (only if you opt in – no spam from us)
• Prevent fraud and keep transactions secure

4. Sharing Your Information

We treat your data like we treat our surfboards – with care and respect. We only share when necessary:

• Payment Processors: To complete your transactions (Visa, MasterCard, PayPal, etc.)
• Shipping Partners: To deliver your gear from Michigan to your local break
• Legal Requirements: Only when required by law (we’d rather be surfing than dealing with paperwork)

We never sell your personal information to third parties.

5. Data Security

We protect your information with the same dedication we put into shaping our boards:

• SSL encryption (military-grade security)
• Regular security audits
• No storage of full payment details on our servers
• Limited access to your personal information

6. Your Rights

You control your data like you control your board:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Ask us to delete your data (with some exceptions for legal requirements)
• Opt-Out: Unsubscribe from marketing emails anytime

To exercise these rights, contact us at [email protected].

7. Cookies & Tracking

Like wax on your board, cookies help things stick:

• Essential Cookies: Keep your shopping cart intact during checkout
• Analytics Cookies: Help us understand how surfers use our site
• Marketing Cookies: Show you relevant products (if you opt in)

You can manage cookie preferences in your browser settings.

8. International Data Transfers

Since we ship globally (except a few remote areas), your data may cross borders. We ensure it’s protected no matter where it travels.

9. Policy Updates

We may update this policy occasionally – we’ll post changes here and update the “Last Updated” date. Significant changes will be communicated to you directly.

Now that you know how we protect your privacy, you can shop with confidence and focus on what really matters – your next surf adventure!